VegaJelly was launched in 2022. Our founder, Beth Kloos, couldn’t find anything that would give her the flawless skin that she remembered her mother always having. She also didn’t want any harmful chemicals in her beauty products. She created VegaJelly, which is 100% all-natural plant-based moisturizer. It has the consistency of petroleum jelly but is made from 100% vegetable oil. Simply put, it’s vegetable jelly — hence the name VegaJelly..