Dena Goldberg, MS, CGC

About Dena Goldberg:

Dena Goldberg, MS, CGC, known online as "Dena DNA", is a board-certified genetic counselor, content creator, and healthcare thought leader. Formerly the Endowed Counselor of Hereditary Gastrointestinal Cancer Prevention at UCSF, she now runs her media brand dedicated to making genetics accessible through creative, engaging content. As the most followed genetic counselor on social media, with 75k+ followers, Dena produces educational videos, illustrations, and other forms of content that raise awareness of genetic counseling and proactive health. She works with genetic testing companies, healthcare startups, and advocacy groups to transform complex science into relatable, expert-backed content.

She also consults for organizations across the healthcare, genetics, cancer, women's health and fertility fields. Dena brings a unique perspective as both provider and patient. She is a sibling of an adult with a chromosome abnormality, a fertility and IVF patient, and a new mom living with chronic illness. These experiences fuel her commitment to helping others understand their health risks and advocate for better care.

Through her private telemedicine practice, Malibu Genetics, Dena sees patients and specializes in cancer genetics and proactive genetic testing. She believes access to testing should not be limited by outdated criteria and is dedicated to expanding personalized, preventive care. Her work has been featured on national television and at major conferences, where she helps shape conversations on genetics, health equity, and the future of medicine.