Tracy Fredkin

Tracy is a lifelong entrepreneur with a B.A. in Business and Psychology from Boston College and a J.D. from UCLA Law School. She started her first business at the age of 13—a babysitters club.

Over the years, she has worked on Wall Street, in M&A across multiple sectors, and in the fashion industry. These diverse experiences laid the foundation for what she has built at Fun Family Brands. Tracy retired from corporate life and launched this platform in 2012, shortly after the birth of her first child.

A busy mom of two, she creates programs and resources for families that she wishes she had access to in her early days of motherhood. Tracy is personally involved in every project at Fun Family Brands to ensure it exceeds client expectations.

She stays active in the community, supporting local businesses—especially female founders—and remains deeply engaged in the youth sports
scene in Los Angeles. Tracy recently joined the board at the Autry Museum, a longtime partner, to continue serving the SoCal community through unique
educational experiences.

A proud sports mom, she spends most of her free time on a baseball field somewhere. She’s also an avid traveler, reader, and connector. Her favorite
part of the work? Crafting experiences that matter—and helping create joyful family memories along the way.