Sheena Jongeneel, L.Ac. MBA
Sheena Jongeneel, L.Ac. MBA:
Sheena is the CEO and founder of Empress, a women's hormone health supplement brand that bridges centuries of Traditional Chinese Medicine & Eastern medicine with modern clinical science. Rooted in the belief that women deserve hormone care that honors the full arc of their lives, Empress offers targeted formulas — including Cycle Harmony, Peri Peace, PMS Princess, and Daily Reign — designed to support women through every hormonal lifecycle stage, from menarche through menopause.
A licensed acupuncturist with over 19 years of clinical practice, Sheena holds an MBA and a Master's in Eastern Medicine, and is currently pursuing her doctorate in women's reproductive health. She co-formulated Empress alongside a South Korean MD co-founder, sourcing herbs from South Korea and manufacturing in the U.S. to ensure both efficacy and quality from day one. Empress marks Sheena's third venture in the wellness space, following prior successful business exits.
Sheena speaks frequently on hormone health, women's wellness entrepreneurship, and natural, evidence-informed solutions for supporting women through every stage of their hormonal journey — drawing on both her clinical background and her experience building products rooted in Eastern medicine.